??? EAT ????? ?? ????? ?? ???? ????? ????????? ???. ??? ????? ?? ????? ??????? ????????? ?? ???? ??????? ?? ????? ????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ?????? ?? ???? ????? ?????? ????? ??????. ????? ?????? (Experience): ???? ???? ????? ????? ???? ????